uber | time to drive

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The opportunity: no time for side hustle

Uber needed new drivers on the road to keep up with growing ride demand. The biggest opportunity for new drivers is amongst working professionals exploring side gigs—they’ve flirted with the idea of earning extra cash with Uber but haven’t given it a shot because they felt they didn’t have the time.

The idea: time to drive

Position Uber as the most flexible way to earn: drive a little here, earn a little there, watch it add up.

Role

copywriter

adjacent dynamic digital creative

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