uber | sobering searches
The opportunity: drunk math
Research that points to Uber’s influence in reducing drunk driving numbers, but it wasn’t getting credit from a cultural standpoint for doing so.
The idea: sobering searches
Searching the internet has enabled us to life hack our way out of every situation. But when it comes to drunk driving, there’s no life hack other than ordering a ride. Using Google and YouTube searches, we wanted to create messages that dynamically did the math for you.
Role
copywriter
