target | wonderlist
The opportunity: return to shine
People turned to Target for TVs and toys during the holidays (a result of Target marketing value on a traditional channel mix in the post-recession years), but didn’t take notice of all the amazing style-driven products they turned to Target for during the other nine months out of the year.
The idea: treat yourself
Recreate the catalog with a highly-editorial POV, modern channel mix that included inspirational social/digital channels.
results
Leveraged assets and copy in production for cross channel campaign, setting up a model for future efficiencies and consistency
Role
copywriter
