target | now this is plaid
The opportunity: summer on the brain
Target, always one to push the needle with its famed design partnerships, was planning a plaid takeover of the store for fall (everything from trench coats and lamp shades to toothpaste and Coca-Cola) and turned to social to tease it out.
The idea: CUTE CUTS
With most social platforms just adopting GIF and carousel formats, we created teasers that utilized the unique storytelling capabilities of the format to engage with guests.
Role
copywriter
