target | lilly pulitzer for target
The opportunity: summer on the brain
For its latest design partnership, Target partnered with the beloved resort lifestyle brand Lilly Pulitzer to create a line with a modern eye for the masses. While earning its trendsetter reputation for its design partnerships, a few recent misses underlined the need of social’s role in making the styles feel attainable for the Instagram age.
The idea: CUTE CUTS
With the current trend being minimalism, we wanted to help the guest take the leap on a Lilly print to maximize summer and their potential summer ‘grams. Created an influencer campaign to draw audiences along to preview the collection (ahead of release).
results
Helped launch the lookbook and build significant media and social buzz for the collaboration, which sold out in days and went down in the books as one of the most successful collaborations in years.
Role
copywriter
