google nest | Mahomes at Home

The opportunity: All Under One Nest

With the rebrand of its connected home products under Google Nest and launch of the premium Google Nest Hub Max device, Google set position itself as the helpful home solution, recognizing Nesters biggest frustration with the market was that they just want things to work together and make life easier.

The idea: The Rookie Nester

Google Nest partnered with sports culture leader Bleacher Report to follow the move of then-rising NFL superstar Patrick Mahomes and family as they settle into their remodeled home and sneaker closet, sharing with fans their story of adjusting to Kansas City, adulting and using Google Nest to stay connected and secure.

results

Went on to become Bleacher Report’s highest performing branded content to date, overdelivering views 2x, engagement 4x and driving 8 point lift in product consideration with audiences.



Role

strategist, creative director, producer