grow with google | ideas on main
The opportunity: Messaging Good
To show key media, business and political opinion formers that Google helps build careers, businesses, and lifts up small and mid-size communities around the U.S. in it’s many purpose-related efforts. Often in the past, these campaigns to do so, require deeper content and engagement than normal.
The idea: Ideas on Main
Grow with Google kicked off a first-of-its-kind partnership with The Atlantic and legendary American journalist Jim Fallows, including media, event activations and a custom content series, Ideas on Main.
Results
Custom content drove 13 point lifts in favorability, combination of custom content and standard media proved more effective than standard media alone
Role
strategist
