google store | daily special
The opportunity: new normal = new nest
As COVID and quarantine changed people’s lives and needs for their homes, we changed our marketing campaign to meet the moment.
The idea: rebrand our products to meet the needs of the moment
Rename our suite of smart home products based on the needs our Nester audience was seeking out, using insights from our search platform to not only deliver our solutions creative to interested audiences, but also to write it.
Role
strategist, creative
